AUM dataset anonymization is the removal of personal data from an assets table under GDPR Recital 26. That recital says truly anonymous data falls outside the law. anonym.plus marks each identifier on your device, so the figures stay while re-identification becomes impractical.
When this applies
An assets table pairs investor identities with balances for analytics. You strip those identities so Recital 26 treats the rows as anonymous.
How anonym.plus handles it
- Open the table in anonym.plus on your device.
- The tool flags names, IDs, and contact columns.
- Turn the reversible name map OFF for true anonymity.
- Keep the balance and segment columns.
- Replace each direct identifier with a label.
- Save the clean table locally.
What you need to provide
- The assets table (CSV, XLSX, or DOCX).
- The Replace operator with the name map turned off.
- Optional allow-list for segment and region codes.
PII & financial identifiers detected
| Category | anonym.plus entity type | Example |
|---|---|---|
| Names | PERSON | investor name → [REMOVED] |
| National ID | NATIONAL_ID | ID number → [REMOVED] |
| Financial | IBAN_CODE | IBAN → [REMOVED] |
| Money | MONEY | AUM €4.1M → [VALUE] |
| Contact | EMAIL_ADDRESS | investor email → [REMOVED] |
| Location | LOCATION | city → [REGION] |
Compliance achieved
- Targets the anonymity standard in GDPR Recital 26.
- Turning the name map off prevents reversal to a person.
- Offline work keeps the raw table off any server.
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Limitations & cautions
Recital 26 counts indirect re-identification too. A rare balance plus a region can still single out an investor after names go. Generalize quasi-identifiers, like banding amounts, to lower that risk.
Frequently asked questions
When is data anonymous under Recital 26?
When no one can re-identify a person by reasonable means. Removing direct identifiers is a start, but you must also generalize quasi-identifiers.
Why turn the name map off?
A stored map can reverse the labels to real people. For true anonymity, turn it off so no reversal is possible.
Is the raw table uploaded?
No. The app is fully offline, so the dataset never leaves your machine.